Ministry of Health & Family Welfare (MoHFW) launches “Swasth Bharat” series on World Health Day 2012

On the occasion of the World Health Day, the Union Health & Family Welfare Minister, Shri Ghulam Nabi Azad launched a health magazine programme called “Swasth Bharat “ to be telecast/ broadcast through 30 regional kendras of Doordarshan and 29 stations of All India Radio covering 27 states.

The National Rural Health Mission started by our government aims to provide health care to every corner of rural India. Let us together pledge to look after our health and make full use of the health facilities provided by the government”.

The half an hour “Swasth Bharat “ programme will be telecast for five days a week in regional languages at prime time.

The objective of the programme is to empower citizens with information on health related issues. The programme is expected to help government for developing an efficient and effective health care delivery system through creating demand from public for better health care services.

The Ministry of Health and Family Welfare is the first Ministry to have signed a Memorandum of Understanding with Prasar Bharati to start such an outreach programme to be able to reach out to a wider spectrum of population through mass media.

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