The Government has taken a series of measures to deter people from consuming tobacco products, including the following:
I. Enactment of the “Cigarettes and other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, (COTPA) 2003”.
II. Ratification of WHO Framework Convention on Tobacco Control (FCTC).
III. Launch of the National Tobacco Control Programme (NTCP) in the year 2007-08.
IV. Issuance of the Food Safety and Standards (Prohibition and Restrictions on Sales) Regulations, 2011 dated 1st August 2011, under the Food Safety and Standards Act, 2006, which lays down that tobacco and nicotine shall not be used as ingredients in any food products.
V. Notification to regulate depiction of tobacco products or their use in films and TV programmes.
VI. Public awareness campaigns through a variety of media.
VII. Increase in the Central Excise Duty and decrease in the duty free allowance of cigarettes and other tobacco products.